Privacy Policy

The Skansen Foundation is the data controller for Skansen's processing of your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable legislation.

Personal data is any kind of information that can directly or indirectly be attributed to a living individual. Examples of personal data include name, email address, phone number, and social security number. Images and audio recordings are also personal data even if no names are mentioned. Encrypted data and various types of electronic identities (e.g., IP addresses) are personal data if they can be linked to physical persons.

The primary source of personal data about you is yourself, for example, information you provide when you shop in our webshops, make a booking, contact us via email, receive/respond to an email newsletter, register for a lecture, and when you donate or sell a museum object to be included in Skansen's museum collections. Personal data is also created as a result of you reading information on our website, using services, and communicating with us. For example, we may save visit, traffic data, and other communication data. These data are collected via so-called cookies and are used to get to know you so that we can direct relevant information to you. To be able to do this, we need your consent. You give that by accepting cookies when you visit our website.

• First and last name
• Date of birth, gender, citizenship, occupation/employment/education, place of birth (museisamlingen)
• Personal identification number (only when purchasing an annual pass)
• Address verification against SPAR.
• Contact information (adress, e-post och telefonnummer).
• Purchase information (e.g., which item has been ordered).
• Notes you choose to leave yourself.
• Delivery information (including notifications and contacts regarding the delivery).
• Correspondence regarding complaints or returns.
• Receiving bookings, changes, and cancellations.
• Sending out booking confirmations.
• Communication regarding booking and/or order.
• Payment history for purchases made in any of our webshops.

We use cookies on our websites. We use them to improve your user experience, language selection, collect statistics on the number of visitors to the website, and to obtain information on how the website is used, as well as for marketing purposes. We do not record any information about the visitor's IP address, therefore the information about you can never be linked to your identity.

A cookie is a small text file that the website saves on your computer, mobile, or tablet. Through the settings in your browser or the settings on our web pages, you can decide how your computer handles cookies. You can decide for yourself whether you want to allow us to place cookies on your computer or not.

We use both first-party and third-party cookies. First-party cookies are used to improve your user experience and to gather information about how the website is used. A third-party cookie is sent to a third party, such as Facebook, Google, or another website.

Here we list the different categories of cookies that we have on our websites:

Necessary cookies

Necessary cookies are used for the website's basic functionality. Without these cookies, we cannot guarantee that the website functions as intended. They are enabled by default and cannot be disabled. If you disable them in your browser, it may cause the website to not function properly. These cookies do not store any personally identifiable information.

Statistical cookies

Statistical cookies are used to perform analyses on how our visitors use our website and to enable us to offer relevant content to you as a visitor. With the help of these cookies, we can also monitor the website's performance and identify and manage any issues. Statistical cookies make it easier for us to keep our website up to date and ensure that you have the best possible experience. These cookies do not collect information that can be linked to you as an individual.

Marketing cookies

We use cookies for marketing purposes. These cookies are used to create ads that are relevant to you and your interests. They aim, for example, to prevent the same ad from being shown multiple times. This technique is called retargeting, and we ask for your consent before using these cookies, as they allow us to track which website you came from to reach our website. In this way, we can measure how effective our ads on other websites are. We never sell your data to third parties.

Personalized cookies

Personalized cookies are used by Skansen and marketing partners to display individual content in a targeted manner tailored to your interests. The information stored in personalized cookies is used to assign users of our websites to certain interest groups. Your browser and device are clearly identified.

Provided that you have given us your explicit consent, we will continuously send and publish information and marketing based on your profile through various digital contact points.
You can at any time opt out of receiving marketing communications from us by clicking "unsubscribe" in the email or SMS communications we send you. It is also fine to contact Skansen at webshop@skansen.se for assistance in opting out of our communication.

Your personal data is only stored as long as there is a need to retain it in order to fulfill the purposes for which the data was collected. Skansen may retain the data longer if necessary to comply with legal requirements or to protect Skansen's legal interests, for example, if there is an ongoing legal process.

Your personal data may be shared with other companies. They are Skansen's data processors. A data processor is a company that processes information on our behalf. Skansen's data processors perform services on our behalf, for example, when sending out newsletters or delivering ordered goods.

Here you can read more about data controllers and data processors.

When your personal data is shared with a company that is an independent data controller, the counterparty's privacy policy and data handling practices apply. We share your personal data with certain companies that are independently data controllers. Examples of independent data controllers with whom we share your personal data include: Government authorities in cases of suspected crime, companies that handle general goods transportation (logistics companies and freight forwarders), and companies that offer payment solutions (card acquirers, banks, and other payment service providers).
Here you can read more about data controllers and data processors.

We always strive to ensure that your personal data is processed within the EU/EEA, and all our own IT systems are located within the EU/EEA.

If you wish to withdraw or make any other changes, please email gdpr@skansen.se. We will respond in writing to your registered address. It is also acceptable to send a written and signed request to the address provided below.

Contact our data protection officer for any comments or complaints regarding how we handle your personal data.

You also have the right to complain to the national data protection authority, the Swedish Authority for Privacy Protection (formerly the Data Inspection Board), if you believe that our processing of your personal data does not meet the requirements of EU data protection legislation.

The Skansen Foundation
Box 27807
115 93 Stockholm