Rätt Start

Rätt Start designs and manufactures children's and baby products with a focus on safety, quality, and playful design. Since its founding in 1988, the company has been a leading player in the Nordic baby and children's market and now exports to several countries, including Germany, England, and Japan.

With licenses for beloved characters such as Pippi Longstocking, Emil in Lönneberga, and Elsa Beskow’s timeless stories, including Tomtebobarnen and The Flowers’ Festival, Rätt Start creates products that make a child’s early years safe, joyful, and full of discovery. The assortment includes baby dinner sets, children's cutlery, plates, thermoses, snack boxes, and water bottles, all made from non-toxic and sustainable materials.

All products are manufactured in certified factories that meet high standards for quality, sustainability, and ethical working conditions. Through innovation and sustainability, Rätt Start aims to inspire children's natural development – always with safety and functionality in focus.