New Botanic

New Botanic makes gardening easy, whether you dream of lush flowers or flavorful vegetables. Founders Nicole Wilson, a garden designer, and Hanna Fallenius, a passionate grower, want to inspire more people to get their hands in the soil and experience the joy of growing and harvesting their own plants.

Choosing the right seeds and making them thrive together isn’t always easy, but with carefully curated growing collections, it becomes simpler to create beautiful, harmonious plantings—whether you have a large garden or a small windowsill.

All seeds are test-grown in their own gardens to provide the best possible growing advice, and the packaging is adorned with hand-painted botanical illustrations by artist Marika Vaccino. Whether you’re growing in a garden, on a balcony, in a courtyard, or on a windowsill, New Botanic makes gardening accessible to everyone, regardless of experience.